An Overview on Future Improvements at Shadow Cliff Park
Apr 25, 2019
Juliana Schirmer, East Bay Parks Dist.
An Overview on Future Improvements at Shadow Cliff Park

Juliana Schirmer Development Director Regional Parks Foundation 

Juliana joined the East Bay Regional Park District as Development Director of the Regional Parks Foundation in October 2015. 

Juliana is responsible for the day-to-day management of the Regional Parks Foundation, a separate 501(c)(3) nonprofit organization, with $7M in assets and $3M in annual revenues. Juliana guides the board of director’s activities in strategic planning, governance, financial management, growth initiatives, and succession planning. She supervises a staff of six to implement a comprehensive fund development strategy to diversify and increase funding for the East Bay Regional Park District. 

During her time with the agency she has led and implemented the membership program restructure and launch of new brand initiatives including the 1-in-a-million campaign and successful partnerships with Drake’s Brewing, Whole Foods Market and REI. Since 2015, revenues have grown from 1.7M to 3.0M annually and the agency is well-positioned to launch a capital campaign for the Tilden Environmental Education Center in 2019.

Juliana was raised in Pleasanton and she currently lives in Livermore with her husband and 3 daughters.